
October 21, 2022
By GPRMC Press Release – Marnie Tosh
Great Plains Regional Medical Center is excited to offer Genius™ 3D Mammography™ exams, developed by Hologic, Inc., a worldwide leader in Women’s Health.
Utilizing advanced breast tomosynthesis technology, Genius exams are clinically proven to significantly increase the detection of breast cancers, and also decrease the number of women asked to return for additional testing.
In conventional 2D mammography, overlapping tissue is a leading reason why small breast cancers may be missed and normal tissue may appear abnormal, leading to unnecessary callbacks.
A Genius exam
includes a three dimensional method of imaging that can greatly reduce the tissue overlap effect.
A Genius exam includes both 2D images and tomosynthesis scans. During the tomosynthesis-DIMENSIONAL portion of the exam, an X-ray arm sweeps in a slight arc over the breast, taking multiple images. A computer then converts the images into a stack of thin layers, allowing the radiologist to review the breast tissue one layer at a time.
A Genius exam requires no additional compression and takes just a few seconds longer than a conventional 2D breast cancer screening exam.
Our Genius™ 3D Mammography™ exam, available on the 3Dimensions™ and Selenia Dimensions systems from Hologic, are revolutionizing how breast cancer is detected by providing a better option for women of all breast densities compared to 2D alone. 1-2 Researchers have found that:
• The Genius™ 3D Mammography™ exam finds 20-65% more invasive breast cancers compared to 2D alone, an average increase of 41%.3
• Only the Genius ™ 3D Mammography ™ exam is FDA approved as superior for women with dense breasts compared to 2D alone.1-2
• The Genius™ 3D Mammography™ exam reduces callbacks by up to 40% compared to 2D alone.
Great Plains Regional Medical Center is committed to the fight against breast cancer. In offering the Genius exam, GPRMC provides a more accurate tool for breast cancer screening.
Gary Naron, director of radiology at GPRMC, noted that, “At GPRMC we are dedicated to providing superior care to our patients and with the Genius 3D Mammography™ exam we can do just that.”
If you would like to schedule a Genius 3D Mammography™ exam, or have questions about this important breast health procedure, please contact GPRMC at (580) 821-5565.
Got a news tip? Send it in: Email news@kecofm.com
Copyright 2022 Paragon Communications. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.

OSBI Investigates Homicide in Clinton
OSBI Press Release Clinton, OK – On March 4, 2025, the Clinton Police Department requested the Oklahoma State Bureau of Investigation to assist in a homicide investigation. Just before 12:30 a.m., officers responded to a shots fired

Dobson Fiber commits to fiber internet expansion in Burns Flat
Press Release Dobson Fiber announces another multi-million-dollar expansion of its fiber internet offering with a groundbreaking in Burns Flat, Okla. today with city officials. “Having served Oklahomans since 1936, we are excited to introduce the Burns Flat

Man Jailed for Fatal Elk City Crash Tied to Massive Human Trafficking Operation
Federal prosecutors have connected a man, already jailed for a fatal crash in Beckham County, to a large-scale human trafficking operation that smuggled 20,000 migrants. Authorities say the operation moved migrants from Guatemala through Mexico and into

Pharmacy Grads from SWOSU Lead in NAPLEX Results, Hodge Center Progresses
SWOSU Press Release Weatherford, OK – The Southwestern Oklahoma State University (SWOSU) College of Pharmacy continues to set a high standard for pharmacy education, with its May 2024 graduates achieving a 93.8% first-time pass rate on the

Winners of SWOSU’s 3rd Annual Anatomage Tournament Announced
SWOSU Press Release Weatherford, OK – The Department of Allied Health Sciences at Southwestern Oklahoma State University (SWOSU) recently hosted its 3rd annual Anatomage Tournament on Friday, Feb. 7, bringing together 48 teams from 24 high schools

SWOSU and Rotary Club of Weatherford Announce Spring 2025 World Languages Scholar
SWOSU Press Release Weatherford, OK – Southwestern Oklahoma State University (SWOSU) and the Weatherford Rotary Club have selected Mesa Darlene Flippo the newest SWOSU-Weatherford Rotary Club World Languages Scholar. Flippo is a Freshman at SWOSU from Geary,

SWOSU Junior Honored as 2025 George Nigh Scholar
SWOSU Press Release Weatherford, OK – Adreana Aquino, a junior at Southwestern Oklahoma State University (SWOSU), has been named a recipient of the George and Donna Nigh Public Service Scholarship and participated in the George and Donna

SWOSU Pharmacy Faculty Present at KLE International Pharm D Colloquium
SWOSU Press Release Weatherford, OK – Dr. Sarah Yount and Dr. Hardeep S. Saluja from the SWOSU College of Pharmacy participated in the KLE International Pharm D Colloquium. The event was jointly hosted by KLE College of

New Mexico Man Charged with Aggravated Drug Trafficking in Custer County
Custer County, OK — A Las Cruces, New Mexico man is facing serious drug trafficking charges in Oklahoma after authorities say he was caught with a significant quantity of methamphetamine. According to court documents filed in Custer

Texas Fugitive Arrested in Custer County
Custer County, OK — A Texas fugitive accused of probation violation related to a child sexual assault case has been charged in Custer County, Oklahoma. According to court documents filed on February 19, 2025, Jess Lee Kolander,

Deadline Approaching to Request Absentee Ballots for April 1st Election in Roger Mills County
Roger Mills County, OK – Roger Mills County voters who plan to vote absentee in the April 1st Board of Education and Municipal General Election should submit their requests as soon as possible, according to County Election

Teacher Training Fund Established at SWOSU
Weatherford, OK – Southwestern Oklahoma State University (SWOSU) has announced the receipt of a major charitable gift from Ms. Marilyn Allred of Oklahoma City. This generous philanthropic contribution will be used to establish an endowment that will

SWOSU to Host 1985 Lady Bulldogs National Champions Basketball Team
Weatherford, OK – A 40th anniversary celebration and reunion honoring the Southwestern Oklahoma State University (SWOSU) 1985 NAIA undefeated Championship Women’s Basketball Team will be held on March 1, 2025, at the Pioneer Event Center on the

Voter Registration Deadline Approaching for April 1 Elections
Oklahoma residents who wish to vote in the upcoming April 1, 2025, Board of Education and municipal elections must register by Friday, March 7, 2025. This is the final day to submit a voter registration application to

Elk City Parents Arrested for Child Neglect After Toddler Found Wandering Naked in Freezing Temperatures
Elk City, OK — Two Elk City parents have been arrested on child neglect charges after their three-year-old daughter was found wandering outside naked in below-freezing temperatures. The investigation revealed severe living conditions, leading to both parents

Texas Man Wanted in Beckham County on Child Exploitation Charges
Elk City, OK – A Texas man is facing multiple felony charges after an investigation by Homeland Security and local law enforcement linked him to child exploitation and sexual assault in Elk City. Bryan Devin Cruz, 34,

Elk City House Fire Quickly Contained
Elk City, OK – At about 11:30 a.m. Friday, firefighters rushed to the 900 block of Halsey Drive after receiving a call about a house fire. Engine 3, A-shift arrived to find heavy smoke billowing from the

The Price of Progress
By Landry Brewer Elk City, OK – As Elk City’s Downtown Construction Project moves into its next phase, downtown businesses are doing their best to meet shoppers’ needs. Crews completed work at Main & 7th and have

Clinton Man Arrested for Attempted Burglary in Custer County
Clinton, OK – A Clinton man was arrested on February 7th after allegedly attempting to break into a residence on South 5th Street, according to court documents filed in Custer County. Jesse Moses Boyd, 20, is facing

Clinton Man Charged with Aggravated Drug Trafficking in Custer County
Custer County, OK – A Clinton man is facing multiple felony and misdemeanor charges after a traffic stop led to a significant drug bust in Custer County. Bradley Allen Cometsevah, 46, has been charged with aggravated trafficking

SWOSU Digital Commons Reaches Two Million Downloads
Weatherford, OK – As the SWOSU Digital Commons is about to reach its nine-year anniversary, downloads for the entire collection have surpassed the two million mark for the institutional repository at Southwestern Oklahoma State University (SWOSU). As

ECPD Announces Multiple Arrests in Child Neglect and Abuse Cases, Urges Community Vigilance
Elk City, OK – The Elk City Police Department has announced multiple arrests in connection with two separate child neglect and abuse cases over the weekend. Authorities say these incidents have raised significant concerns about child safety

Sales Tax Revenue Sees Modest Growth Across Oklahoma Cities
Oklahoma cities have reported their December 2024 sales tax revenue figures, with mixed results compared to December 2023. While some cities saw a slight increase, others experienced a decline. The statewide total showed a modest increase of

Elk City Fire Department Now Hiring Paramedics
Elk City, OK – The Elk City Fire & EMS Department is actively recruiting paramedics for a dedicated paramedic-only position. This is an excellent opportunity for experienced EMTs looking to advance their careers or for licensed paramedics

SWOSU to Host Pharmacy Day for High School Students
Weatherford, OK – The SWOSU College of Pharmacy will be hosting a Pharmacy Day for high school students on Friday, March 28th from 9:30 a.m. to 1:30 p.m. This program will consist of hands-on, interactive lab activities